Latest from the CAP
Home » Tag Archives: Soft Power

Tag Archives: Soft Power

[AUDIO] China’s StarTimes is now one of Africa’s most important media companies

The Beijing-based StarTimes Group is now one of Africa’s most important media companies with 10 million subscribers across 30 countries. The pay TV company is leading the continent’s transition from analog to digital television with some of the world’s most affordable cable/satellite TV packages priced as low as $4 per month. In the burgeoning Digital TV sector, StarTime is far and ... Read More »

[AUDIO] Chinese cultural diplomacy in Africa

The Chinese government has spent billions of dollars in Africa on public diplomacy initiatives that are intended to improve the country’s image. Central to that strategy is the growing network of Confucius Institutes (CIs) spread across the continent that are designed to introduce Chinese language and culture to the African masses. Today there are over 40 CIs in Africa but ... Read More »

[AUDIO] CCTV Africa: frontline of China’s soft-power diplomacy

Since its launch in 2012, CCTV Africa has grown considerably in its distribution and programming. However, the central question remains as to whether or not anyone is actually watching to justify the massive investment undertaken by the Chinese government. According to research by leading Sino-Africa media scholar Bob Wekesa, apparently the channel is building an audience on the continent through ... Read More »

New Chinese series for the African French-speaking countries

媳妇的美好时代

“The Chinese dream will be more easily accepted by foreign audiences when it is manifested in small and touching stories” Meng Jian (Professor at Fudan University)   Since yesterday, 14th of December 2013, a new series has entered the Senegalese houses: 媳妇的美好时代, translated as “A beautiful daughter-in-law Era” in english and “Doudou et ses belles-mères” in French.   The story of ... Read More »

[AUDIO] China in Africa podcast: The Sino-U.S. Soft Power Showdown

Travel to almost any African capital and even before you make it from the airport to downtown there is a very high likelihood you will pass a Chinese construction project along the way.  From the new terminal at Jomo Kenyatta Airport in Nairobito the main road connecting Kinshasa’s N’Djili Airport to the city center, the Chinese construction boom is immediately evident. ... Read More »

[AUDIO] In the Battle for Influence in Africa, China Turns to Agriculture

Xie Yajing is among the legions of faceless Chinese officials who are little known outside of their own bureaucracies.  Despite his prominence as a senior Chinese commercial counselor for Africa and West Asia, not a single image of Xie appears in a Google image search of her name (quite an accomplishment, really, in this day and age).  Her low profile aside, Xie ... Read More »

Rant: China Might Want to Consider Soft Power Too

By any measure China’s awe inspiring embrace of Africa is impressive.  Let’s put aside the staggering financial statistics on how many billions of dollars Beijing is spreading across the continent or even the scale of its natural resource haul.  Honestly, there is no comparison because no other country or countries come close to the breadth and depth of China’sengagement here. ... Read More »