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China opens its first African media research institute [TRANSLATION]

China opens its first African media research institute [TRANSLATION]

(Written by Song Xinrui, edited by Huang Xianhao, published 2012-12-11 on People.com.cn)

People.com.cn, December 10, Beijing — This morning, China’s first institute for African media research — the Africa Communication Research Center — was declared open in the lecture hall of the New Library at the Communication University of China.

The President of the Communication University of China Su Zhiwu and the Ethiopian Ambassador to China Seyoum Mesfin jointly opened the center. Representatives from the embassies of South Africa, Egypt, Ethiopia, Kenya and Angola were also present at the ceremony.

After the opening ceremony, a China-Africa communication roundtable was held at which the representatives from the five African countries together with representatives from the Ministry of Education, the Ministry of Foreign Affairs, the Ministry of Culture, the Xinhua News Agency World Service, the People’s Daily Overseas Edition, the China Central Television English Channel, Peking University’s Africa Research Center, the China Foreign Affairs University’s Africa Research Center, among others, discussed how to strengthen China-Africa media cooperation and how to improve China-Africa communication. This discussion marked the Africa Communication Research Center’s first academic activity.

In recent years, the Communication University of China has trained or educated more than 100 journalists or government officials from Africa through its Radio and Television News-gathering and Editing for African Countries Program, its Master’s Degree Program in International Communication for Developing Countries and other programs.

The Africa Communication Research Center is aimed at further improving China-Africa media cooperation and exchange through academic research and personnel training facilitated by full use of the University’s academic resources, the integration of Chinese and Africa media resources and the forging of links between scholars from China and Africa.

The Africa Communication Research Center will raise the quality of China’s media research and improve China’s ability to communicate internationally through distinguished academic achievement by outstanding media scholars, and through the coordination of research and the sharing of resources and strengths with the Communication University’s Asia Media Research Center and its’ Europe Media Research Center.

国内首家非洲传媒研究机构在中国传媒大学成立

人民网北京12月10日电(记者 宋心蕊) 北京时间今天上午,国内首家非洲传媒机构——非洲传媒研究中心在中国传媒大学新图书馆报告厅宣告成立。中国传媒大学校长苏志武与埃塞俄比亚驻华大使塞尤姆·梅斯芬共同为中心成立揭牌,南非、埃及、埃塞俄比亚、肯尼亚、安哥拉五国驻华使馆派代表出席了仪式。

揭牌仪式后举行了“中非传播”圆桌交流会议,非洲五国驻华使馆代表与一同出席仪式的教育部、外交部、商务部、文化部等部门涉外机构负责人、新华社对外部、人民日报海外版、中央电视台英语频道等媒体代表、北京大学非洲研究中心、外交学院非洲研究中心等学界代表共同就如何加强中非新闻传媒合作、改进中非传播进行了座谈。这也是非洲传媒研究中心成立后首次举办的学术交流活动。

中国传媒大学近年来通过“非洲国家广播电视新闻采编研修班”、“发展中国家国际传播硕士班”等项目,先后为非洲40多个国家培训或培养了百余位新闻工作者及政府官员。非洲传媒研究中心的成立旨在充分利用学校学科和人才优势、整合中非媒体资源、联合双方传媒研究学者,构建中非传媒研究高端平台,以学术研究和人才培养进一步推动中非传媒领域的交流合作。

非洲传媒研究中心将与传媒大学现有的亚洲、欧洲传媒研究中心优势互补、资源共享、协同研究,以卓越的学术成果和优秀的传媒人才,提高我国传媒学术研究水平,提升我国国际传播能力。

———-

The Communication University of China’s Institute of Communication Studies Establishes An Africa Communication Research Center

(Press release from the Communication University of China’s website, written by Luo Xue of the University’s Institute of Communication Studies, published 2012-12-13)

Communication University of China President Su Zhiwu and the Ethiopian Ambassador to China Seyoum Mesfin jointly opened the Africa Communication Research Center

Communication University of China President Su Zhiwu and the Ethiopian Ambassador to China Seyoum Mesfin jointly opened the Africa Communication Research Center (Image by Liu Jie, Communication University of China)

The Africa Communication Research Center’s opening ceremony and the China-Africa Media Research roundtable were held on December 10 in the Round Conference Room on the second floor of the New Library. The University and the University’s Institute of Communication Studies jointly organized the two events.

Communication University of China President Su Zhiwu and the Ethiopian ambassador to China Mr. Seyoum Mesfin jointly opened the Africa Communication Research Center. University Vice President Hu Zhengrong presided over the opening ceremony and the roundtable, and representatives from five African countries’ embassies, domestic governmental and non-governmental organizations and the University’s research institutes and the media, among others, were present at the ceremony.

University Vice President Yuan Jun gave a speech on behalf of the school. He cordially welcomed the guests, gave an overview of the University’s development and its China-Africa exchange and cooperation programs and emphasized the strategic significance of the University’s establishment of the Africa Communication Research Center.

Mr. Silas Kiragu, a representative from the Kenyan embassy to China, gave a speech in which he pointed out that news media have an important role to play in promoting good relations between China and Africa and said that he expects the research center to play a positive role in promoting the joint development of Chinese and African media.

At the opening ceremony, students on the University’s Master’s Degree Program in International Communication for Developing Countries sang the school song “Inside the Campus Is A Row of White Poplar Saplings” in Chinese and were joined by Chinese students in the audience who spontaneously rose up to sing with them. Chinese and foreign students waved their respective national flags while singing the school song together, leaving a deep impression on the guests at the opening ceremony.

At the “China-Africa Media Research” round table, Zhan Yanqiu, the deputy Party secretary of the Communication University of China’s Institute of

Group photo of guests at the Africa Communication Research Center's opening ceremony

Group photo of guests at the Africa Communication Research Center’s opening ceremony (Image by Liu Jie, Communication University of China)

Communication Studies and director of the Africa Communication Research Center, elaborated upon the aims and aspirations of the Center. She said that the Center will be a first-class academic platform for research of and cooperation between China and Africa media. Ms. Zhan said the Center would achieve its aims through cultural exchange and mutual enlightenment facilitated by, among other things, academic research, exchanges, personnel training and social service.

Ms. Zhan also said the center would strive to raise China’s ability to disseminate information in Africa, work to increase the potency of China’s soft power and contribute to China’s efforts to create a positive image of itself. She further stated that the Center hopes to promote mutual understanding and friendly cooperation between China and African media through providing Chinese and African media organizations and firms with communication strategy advice and personnel training.

Ambassador Seyoum Mesfin recounted how friendly the relations between China and Ethiopia have been in the past and gave suggestions on how the Center can promote deeper cooperation between China and Ethiopia in the fields of media research and practice in the future.

Mr. Thembikosi Gcoyi, a representative from the embassy of South Africa in China; Mr. Silas Kiragu, a representative from the embassy of Kenya in China; Mr. Ahmed Sallam, a press attache at the Egyptian embassy in China; and others gave speeches affirming the importance of the establishment of the Center and also expressed good wishes and positive expectations for its future development.

Speakers and guests at the Africa Communication Research Center's opening ceremony

Speakers and guests at the Africa Communication Research Center’s opening ceremony (Images by Liu Jie, Communication University of China)

Ms. Guo Wei, director of the Ministry of Foreign Affairs’ Forum on China-Africa Cooperation Office, said that the Center had been established at an opportune moment, embodying the media cooperation called for in the “Fifth Beijing Ministerial Conference of the Forum on China-Africa Cooperation Action Plan.” Ms. Guo further said that she expects the Center work to play a unique and significant role in promoting the robust development of China-Africa relations.

Shu Jianping, a representative from the Ministry of Culture’s Outreach Bureau emphasized the importance of cultural exchanges between China and African countries in the field of media, and expressed support for the Center’s inclusion of cross-cultural communication and the gaining of soft power in its working agenda.

Zhao Baisheng, deputy director of the Peking University Africa Research Center, and Tang Xiao, director of the China Foreign Affairs University Africa Research Center, congratulated the University on the opening of the Center and said that they look forward to working together with the Center to contribute to friendly relations between China and Africa.

Li Bin, the deputy director of the China Central Television English Channel, said he looks forward to collaborating closely with the Center in the effort to give developing countries a stronger voice in global discourse.

Gu Xun, vice president of StarTimes, China’s most influential company in Africa, and Huang Yi, manager of ZTE Corporation’s international business department, said that they both look forward to working with the Center to promote economic and cultural cooperation between China and Africa

Chen Yinghui, deputy director of the Ministry of Education’s Department of International Cooperation and Exchange; Yan Wenbin, director of the Xinhua News Agency World Service; Xi Weihang, editor-in-chief of the Beijing People’s Broadcasting Station; Han Mei, deputy director of the China Radio International West Asia and Africa Center; Mei Jianjun, deputy manager of the Beijing Municipal Foreign Affairs Department; Qu Ru, head of the Beijing International Studies University Party Committee’s Publicity Department; Mr. Paul Siljeur, political counsellor at the embassy of South Africa in China; Mr. Adam Tesfaye, senior counsellor at the embassy of Ethiopia in China; and students and staff from the University’s Art Research Institute, School of Foreign Languages, International League of Higher Education in Media and Communication and Institute of Communication Studies also participated in the event. After the round table, participants in the event visited the University’s Museum of Media.

Speakers and guests at the Africa Communication Research Center's opening ceremony being interviewed and visiting the Communication University of China's Museum of Media

Speakers and guests at the Africa Communication Research Center’s opening ceremony being interviewed and visiting the Communication University of China’s

The People’s Daily, Xinhua News Agency, Guangming Daily, People’s Daily, the Beijing People’s Broadcasting Station, Beijing TV and many other media reported on the event.

我校传播研究院“非洲传媒研究中心”成立

12月10日,由我校传播研究院组织的“非洲传媒研究中心”揭牌仪式暨“中非传媒研究”圆桌交流会在新图书馆二楼圆形会议厅举行。苏志武校长与埃塞俄比亚驻华使馆大使塞尤姆·梅斯芬先生共同为非洲传媒研究中心揭牌。胡正荣副校长主持了揭牌仪式及交流会。非洲五国驻华使馆、国内涉非政府机构、高校研究机构、传媒业界等代表出席了此次活动。

袁军副校长代表学校致辞。他对到访的国内外嘉宾表示诚挚欢迎,介绍了我校发展情况及我校中非交流合作项目,强调了我校建立非洲传媒研究中心的战略意义。肯尼亚驻华使馆代办赛拉斯·齐拉古公使先生在致辞中指出,新闻传媒在中非友好关系建设中具有重要作用,期待研究中心对促进中非传媒共同发展发挥积极的推动作用。

在揭牌仪式上,我校“发展中国家国际传播硕士项目”学员用中文演唱了校歌《校园里有一排年轻的白杨》,在场的中国学生起身呼应,中外学生挥舞着各国国旗,共唱校歌,给在场嘉宾留下了深刻印象。

在“中非传媒研究”圆桌交流会上,传播研究院党总支副书记、非洲传媒研究中心主任张艳秋阐述了中心工作宗旨及展望。她说,中心将在学术研究、活动交流、人才培养、服务社会等方面,以文化交流互鉴为视角,构建中非传媒研究与合作的高端学术平台,力求为中国提高在非信息传播力、国家软实力及国家形象建构研究等方面贡献力量,以期为中非媒介组织及企业机构提供传播策略研究咨询、培养人才,推动中非传媒领域相互理解与友好合作。

塞尤姆·梅斯芬大使回顾了中埃友好关系,并就未来中心在促进中埃传媒学术、业界的深入合作提出了建议。南非驻华使馆代办郭义先生、赛拉斯·齐拉古公使先生、埃及驻华使馆新闻参赞艾哈迈德·萨拉姆先生等先后发言,肯定了中心成立的重要意义,并对研究中心的未来发展表达了美好的祝愿和期待。

外交部中非合作论坛办主任郭玮参赞表示,中心的成立是在恰当的时机将《中非合作论坛第五届部长级会议——北京行动计划》文件中关于传媒领域合作的精神付诸实践的重要行动,期待中心的工作对中非关系健康发展发挥独特而重要的推动作用。文化部外联局副局级参赞舒建平强调了文化交流在中非传媒领域的重要性,肯定了中心将跨文化交流以及国家软实力建设等议题纳入中心工作议程的意义。
北京大学非洲研究中心副主任赵白生、外交学院非洲研究中心主任唐晓对非洲传媒研究中心的成立表示祝贺,并期望与中心并肩同行,共同为中非友好关系作出贡献。中央电视台英语频道副总监李宾表示期望未来能与中心紧密合作,为发展中国家提升全球话语权而共同努力。中国在非最具影响力的企业代表——四达时代集团公司副总裁顾浔、中兴通信股份有限公司国际业务部经理黄毅先后发言,表示期待与中心为促进中非之间经济与文化建设携手合作。

教育部国际司副司长陈盈辉、新华社对外部主任严文斌、北京人民广播电台总编辑席伟航、中国国际广播电台西亚非洲传播中心副主任韩梅、北京市外办涉外管理处副处长梅建军、北京第二外国语学院党委宣传部长曲茹,南非驻华使馆政治参赞时保罗先生、埃塞俄比亚驻华使馆高级参赞阿达姆·塔斯法耶先生,以及我校艺术研究院、外国语学院、传媒高等教育国际联盟秘书处、传播研究院相关负责人及师生代表参加了此次活动。会后,与会代表参观了我校传媒博物馆。

人民日报、新华社、光明日报、人民网、北京人民广播电台、北京电视台等多家媒体对此次活动进行了报道。

 

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About Tendai Musakwa

Tendai Musakwa is a Zimbabwean journalist and researcher. Currently based in Shanghai, Tendai regularly translates Chinese news articles and microblog posts for the China Africa Project.